How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 02.07.2025 01:11
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
Place
Good marketing is doing this well.
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Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
People
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
Why do I smell bad even though I have good hygiene?
Product
Perception
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
What was the worst spanking you ever got? Why did you get it, and how was it given to you?
Price
Processes
If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.